If there is one thing experts agree on when it comes to business in a post covid world in New Zealand, it’s that an online presence is no longer an option; it could make or break your business.

If you own a small business then these top five considerations are for you:

1 – Google your business

Simple right! Yet so many small businesses don’t have their details updated on Google, whether it be incorrect phone numbers, old website links or just inaccurate opening hours. If you sell a product or provide a service, you need to sort this out. Go to Google’s Manage Business page now.

2 – Get a website

There are still a lot of small business owners without a website. Having a website adds credibility and provides you with a place you can advertise your business. It’s like free marketing! Who doesn’t want that? Setting up a website is not as hard as it used to be, you don’t even need to go that one person you know who is good with computers anymore! Shopify, Woocommerce and Bigcommerce are all simple easy to set up options with plenty of support and lots of easy add-ons

3 – Social media presence

Another important way to connect with customer is through social media. You should consider what platforms you want to be on: Facebook, Instagram, LinkedIn etc. Then consider what is the purpose of each of the platforms. Is it so people can get support and message you? Is it to show your business details and link through to your website for more information? Or do you want to build up a following and engage with your customers through posts? There is no one answer or silver bullet here, just planning, but what’s important is you have some sort of presence.

4 – Email marketing

We already pointed out having a website is like free marketing (okay there are some monthly costs but it isn’t a great deal for basic websites) and another cost effective way to communicate with your customers is via email. Mailchimp is an example of a great simple email marketing platform which has many advanced features as you grow your business. The beauty about email as well is you can set up some automation. Imagine you have a carpet cleaning business and know that customers should have their carpets cleaned every 12 months, well you can set up a reminder email to go to your customers who haven’t had their annual service.

5 – Automate your business

Automation isn’t just a fancy word describing a future where robots do all our jobs for us. It is starting to become real and there is a growing number of options out there for small businesses to automate simple tasks. Sit down and think about what tasks you do to keep your business running. Always filling in spreadsheets? You can automate that. Typing in receipts manually? You can automate that. Copying some data from one application to another each week? You can automate that too! The goal here is simple: work smarter, not harder.